who am I?

A storyteller at heart, I take words and turn them into stories packed full of feeling. 

Over the past decade, I have worked with a variety of big and little brands, creating engaging content and weaving in stories and brand narrative for social and search. My specialties include helping brands curate organic and original content that plays nicely with Google, as well as a relevant social media presence.

Working across a variety of marketing mediums both online and offline, from advertorials to emails, from social to direct marketing campaigns. I started out as a Digital Assistant for a luxury hotels blog before working my way up in-house, I understand the foundations of digital marketing and how channels need to complement one another, from direct mailings and PPC to email marketing.

Alongside my writing, I am about 90% done with a life coaching diploma. Although I’ve trained in all aspects of life coaching, from wellness to business coaching, my real passion lies in helping others to find more of their soul joy and do the things that light them up. I find my coaching and writing skills really complement each other, and my clients on both sides benefit from a world of transferrable skills between my two roles.

Saloni, 2022 (not at 7).

When I grow up, I want to be a writer and write lots of books, and write for lots of magazines.

— Saloni, aged 7.

Words are kinda my thing

Plethora is my favourite word. When I worked in-house for a large travel company, I had to stop myself from overusing it. However, there really is a plethora of awe-inspiring sights to be found in Croatia.

In addition to my varied work as a freelancer, I have experience working within an in-house team both client and agency side. I work with brands to find their voice and identity; creating a story from their values and building a narrative that’s full of feeling that allows them to connect with their audience. For some projects include a total overhaul to their marketing approach and for others, I’ll write a guest blog post or their meet the team pages.

I am passionate about identity in general, I have a BA in History as well as recently completing a Masters Degree (with merit) in Historical Research and my research centres around identity, race and gender through history.

A native Londoner, however, I work with clients across the world, from Italy, France and America.

What People Say

Saloni has been writing for our charity for over 2 years now. Saloni is a fantastic writer and always knows what we want. She asks the right questions and quickly turns around a fantastic piece of work. The help and support she has provided for us has helped bring our beneficiaries to the support they need.

Sian Woodland, Woody’s Lodge

Saloni was a joy to work with! Her talent for copywriting shone through on every project we collaborated on. Saloni was professional, efficient and approachable and her design briefs were clear and concise which meant our projects always went smoothly. I would without a doubt recommend Saloni and would be delighted to work with her again in the future.

Vanessa George, Graphic Designer

By creating us a cohesive and personal content & SEO strategy, which she has executed brilliantly, Saloni has written for us flawlessly and helped us to connect with our audience on social media. Plus, thanks to her writing expertise, we have been recognised with two awards for our dedication to sustainability.

Scott Middler, along came loni

Let’s build something together.

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