Ahh the blurry lines of inspiration vs plagiarism… but errr, is it that blurry? I’m inspired by the incredible people around me all the time. For example, I have business besties that: ✨ inspires me to be the best version of my biz self.✨ get me thinking on how to be more accessible & inclusive.✨Continue reading “inspiration vs. plagiarism – does it even matter?”
Author Archives: Saloni Chamberlain
what’s it like to work with me?
Warning: this contains some swears. Recently, I’ve been reflecting on my little biz and the perks of working with me. I’ve come to realise there’s a few, and definitely more than I give myself credit for. For the first 12-18 months of running my small business, I really struggled with imposter syndrome, and it was thisContinue reading “what’s it like to work with me?”
Edit Like a Pro: Top Tips for Editing Your Work
Back in 2017, I graduated with my master’s degree in Historical Research, I got a Merit, but it could’ve been a Distinction if I had paid a bit more attention to editing. A lot was going on when I was doing my masters. More than anything, when it came to my final dissertation, I struggledContinue reading “Edit Like a Pro: Top Tips for Editing Your Work”
What does it mean to be consistent in your content marketing?
I recently read a quote: If content is king, then consistency is queen. And it’s so true! Like a little squirrel preparing for winter, going out and collecting seeds and nuts, consistency in your content marketing will set you up for success. We hear it all the time, right? The key to success is consistency,Continue reading “What does it mean to be consistent in your content marketing?”
Four reasons your business really should have a blog
An effective marketing strategy is comprised of several components, from paid ads to email marketing. However, one element that shouldn’t be slept on is your blog. I see it all the time, whether it’s down to time, budget or simply the misconception that a blog is a bit 2005 and isn’t worth the effort. WhetherContinue reading “Four reasons your business really should have a blog”
Who needs a copywriter?
I’ve been a copywriter a while, like twelve-ish years. Over that time, I’ve had many questions about why copywriters are necessary – often to my face! So, I decided it’s time to put that list of fun questions together and answer the ultimate question: who needs a copywriter? Listen, I’m just a girl, standing inContinue reading “Who needs a copywriter?”
Streamline your processes to consistently create & share content – even when you’re short on time!
We would all love to be one of those magical people who never struggles to find share-worthy content or think of a blog topic, right? They’re consistently sharing content that’s on-trend and interesting. They seem to be on top of everything and never miss a beat or drop the ball. But it’s not magic. It’sContinue reading “Streamline your processes to consistently create & share content – even when you’re short on time!”
Ethical Marketing: how to avoid being gross in the new normal
In the same way that ‘unprecedented times’ became iconic during the pandemic, as we navigate our way out of lockdowns and embrace life post-pandemic, ‘the new normal’ has become just as routinely uttered. I’m sure that we’re all guilty of looking forward to saying how ‘we’re looking forward to getting back to normal, whatever normal means.’ InContinue reading “Ethical Marketing: how to avoid being gross in the new normal”
What’s the point in content marketing without objectives?
If you’re looking for the TLDR: there is no point. Longer answer: objectives keep us on track and ensure that what we’re creating and our content marketing is worthwhile and contributes to our business goals. Regardless of what we’re doing, we all need an objective/s to keep us on track and to stop us fromContinue reading “What’s the point in content marketing without objectives?”
This is a local website for local people: top tips for improving your local SEO
The internet is a wild ride; it can be glorious and grim. But something that the internet is great at is connecting businesses and brands with their audiences. Thanks to the internet, we can connect with people from all across the world, and many of us do. But don’t forget about your locals; Mary &Continue reading “This is a local website for local people: top tips for improving your local SEO”