How do you make a big four firm sound human AND save the world? work with me.
Back in 2017, I graduated with my master’s degree in Historical Research, I got a Merit, but it could’ve been a Distinction if I had paid a bit more attention to editing. A lot was going on when I was doing my masters. More than anything, when it came to my final dissertation, I struggled with the cycle ofContinue reading “Edit Like a Pro: Top Tips for Editing Your Work”
I recently read a quote: If content is king, then consistency is queen. And it’s so true! Like a little squirrel preparing for winter, going out and collecting seeds and nuts, consistency in your content marketing will set you up for success. We hear it all the time, right? The key to success is consistency, and I hate toContinue reading “What does it mean to be consistent in your content marketing?”
An effective marketing strategy is comprised of several components, from paid ads to email marketing. However, one element that shouldn’t be slept on is your blog. I see it all the time, whether it’s down to time, budget or simply the misconception that a blog is a bit 2005 and isn’t worth the effort. Whether you’re a big orContinue reading “Four reasons your business really should have a blog”
I’ve been a copywriter a while, like twelve-ish years. Over that time, I’ve had many questions about why copywriters are necessary – often to my face! So, I decided it’s time to put that list of fun questions together and answer the ultimate question: who needs a copywriter? Listen, I’m just a girl, standing in front of a crowdContinue reading “Who needs a copywriter?”
We would all love to be one of those magical people who never struggles to find share-worthy content or think of a blog topic, right? They’re consistently sharing content that’s on-trend and interesting. They seem to be on top of everything and never miss a beat or drop the ball. But it’s not magic. It’s a streamlined creative process!Continue reading “Streamline your processes to consistently create & share content – even when you’re short on time!”
In the same way that ‘unprecedented times’ became iconic during the pandemic, as we navigate our way out of lockdowns and embrace life post-pandemic, ‘the new normal’ has become just as routinely uttered. I’m sure that we’re all guilty of looking forward to saying how ‘we’re looking forward to getting back to normal, whatever normal means.’ In the UK, it’s becomeContinue reading “Ethical Marketing: how to avoid being gross in the new normal”
If you’re looking for the TLDR: there is no point. Longer answer: objectives keep us on track and ensure that what we’re creating and our content marketing is worthwhile and contributes to our business goals. Regardless of what we’re doing, we all need an objective/s to keep us on track and to stop us from flip-flopping all over theContinue reading “What’s the point in content marketing without objectives?”
The internet is a wild ride; it can be glorious and grim. But something that the internet is great at is connecting businesses and brands with their audiences. Thanks to the internet, we can connect with people from all across the world, and many of us do. But don’t forget about your locals; Mary & Sue from around theContinue reading “This is a local website for local people: top tips for improving your local SEO”
Scott and I are generally very easy breezy, especially with each other. We never argue, which is why when things get a bit stressy, and there is the slightest raised voice, I need to remind him who he’s talking to: ‘Please don’t shout at me, love.’ There has never been an instance of shouting at each other in ourContinue reading “Er sorry, who do you think you’re speaking to in that tone?”
the challenge A Big Four Consultancy Firm have placed the climate crisis at the core of their business priorities over the next few years and have goals to not only match the Paris Agreement, but have set themselves impressive targets that go above and beyond. With almost half a million employees, to make real change, the company needed toContinue reading “how do you make a big four firm sound human AND save the world? work with me.”
Our parents teach us some pretty important stuff, right? From my parents, I have learnt some excellent life lessons: it’s vital to have an opinion (my mum is a Leo and has an opinion on everything) it’s better to be overdressed than underdressed Always be kind Follow your dreams, not the money because wealth comes from other places AndContinue reading “Some Lessons from David Ogilvy”
So, you’re sat at your desk, staring at a blank screen. Your fingers are poised, ready to type, but your mind is blank too. Whether you have a to-do list that’s longer than your arm, or you’re trying to write another chapter of your novel, writer’s block gets us all. As well as frustrating, it can be mentally heavy,Continue reading “How to overcome writer’s block”
Are you looking to stand out? To create thumb-stopping content? To be the next social media SUPER STAR?! 👑 Then these super easy breezy tips are here to help you set up good habits, processes and a place to start with content creation. Disclaimer: none of these tips will actually make you go viral but they’ll all contribute toContinue reading “How to go viral on Social Media”
It’s never too late, or in my case too early, to be whoever you want to be. There’s no time limit. Start whenever you want. You can change or stay the same. There are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it. I hopeContinue reading “How to motivate yourself & live your best life in 2021”
That thing that we’re all striving for and constantly in pursuit of, can be summed up in the Oxford English Dictionary in just six words.