Edit Like a Pro: Top Tips for Editing Your Work

Back in 2017, I graduated with my master’s degree in Historical Research, I got a Merit, but it could’ve been a Distinction if I had paid a bit more attention to editing. A lot was going on when I was doing my masters. More than anything, when it came to my final dissertation, I struggledContinue reading “Edit Like a Pro: Top Tips for Editing Your Work”

What does it mean to be consistent in your content marketing?

I recently read a quote: If content is king, then consistency is queen. And it’s so true! Like a little squirrel preparing for winter, going out and collecting seeds and nuts, consistency in your content marketing will set you up for success.  We hear it all the time, right? The key to success is consistency,Continue reading “What does it mean to be consistent in your content marketing?”

Four reasons your business really should have a blog

An effective marketing strategy is comprised of several components, from paid ads to email marketing. However, one element that shouldn’t be slept on is your blog. I see it all the time, whether it’s down to time, budget or simply the misconception that a blog is a bit 2005 and isn’t worth the effort.  WhetherContinue reading “Four reasons your business really should have a blog”

Who needs a copywriter?

I’ve been a copywriter a while, like twelve-ish years. Over that time, I’ve had many questions about why copywriters are necessary – often to my face! So, I decided it’s time to put that list of fun questions together and answer the ultimate question: who needs a copywriter?  Listen, I’m just a girl, standing inContinue reading “Who needs a copywriter?”

Streamline your processes to consistently create & share content – even when you’re short on time!

We would all love to be one of those magical people who never struggles to find share-worthy content or think of a blog topic, right? They’re consistently sharing content that’s on-trend and interesting. They seem to be on top of everything and never miss a beat or drop the ball.  But it’s not magic. It’sContinue reading “Streamline your processes to consistently create & share content – even when you’re short on time!”

Ethical Marketing: how to avoid being gross in the new normal

In the same way that ‘unprecedented times’ became iconic during the pandemic, as we navigate our way out of lockdowns and embrace life post-pandemic, ‘the new normal’ has become just as routinely uttered.  I’m sure that we’re all guilty of looking forward to saying how ‘we’re looking forward to getting back to normal, whatever normal means.’ InContinue reading “Ethical Marketing: how to avoid being gross in the new normal”

What’s the point in content marketing without objectives?

If you’re looking for the TLDR: there is no point. Longer answer: objectives keep us on track and ensure that what we’re creating and our content marketing is worthwhile and contributes to our business goals.  Regardless of what we’re doing, we all need an objective/s to keep us on track and to stop us fromContinue reading “What’s the point in content marketing without objectives?”

Some Lessons from David Ogilvy

Our parents teach us some pretty important stuff, right?  From my parents, I have learnt some excellent life lessons:  it’s vital to have an opinion (my mum is a Leo and has an opinion on everything) it’s better to be overdressed than underdressed Always be kind  Follow your dreams, not the money because wealth comesContinue reading “Some Lessons from David Ogilvy”

How to overcome writer’s block

So, you’re sat at your desk, staring at a blank screen. Your fingers are poised, ready to type, but your mind is blank too. Whether you have a to-do list that’s longer than your arm, or you’re trying to write another chapter of your novel, writer’s block gets us all. As well as frustrating, itContinue reading “How to overcome writer’s block”

How to go viral on Social Media

Are you looking to stand out? To create thumb-stopping content? To be the next social media SUPER STAR?! 👑  Then these super easy breezy tips are here to help you set up good habits, processes and a place to start with content creation.  Disclaimer: none of these tips will actually make you go viral butContinue reading “How to go viral on Social Media”