Who needs a copywriter?

I’ve been a copywriter a while, like twelve-ish years. Over that time, I’ve had many questions about why copywriters are necessary – often to my face! So, I decided it’s time to put that list of fun questions together and answer the ultimate question: who needs a copywriter?  Listen, I’m just a girl, standing inContinue reading “Who needs a copywriter?”

What’s the point in content marketing without objectives?

If you’re looking for the TLDR: there is no point. Longer answer: objectives keep us on track and ensure that what we’re creating and our content marketing is worthwhile and contributes to our business goals.  Regardless of what we’re doing, we all need an objective/s to keep us on track and to stop us fromContinue reading “What’s the point in content marketing without objectives?”