In the same way that ‘unprecedented times’ became iconic during the pandemic, as we navigate our way out of lockdowns and embrace life post-pandemic, ‘the new normal’ has become just as routinely uttered. I’m sure that we’re all guilty of looking forward to saying how ‘we’re looking forward to getting back to normal, whatever normal means.’ InContinue reading “Ethical Marketing: how to avoid being gross in the new normal”
Tag Archives: writing
What’s the point in content marketing without objectives?
If you’re looking for the TLDR: there is no point. Longer answer: objectives keep us on track and ensure that what we’re creating and our content marketing is worthwhile and contributes to our business goals. Regardless of what we’re doing, we all need an objective/s to keep us on track and to stop us fromContinue reading “What’s the point in content marketing without objectives?”
This is a local website for local people: top tips for improving your local SEO
The internet is a wild ride; it can be glorious and grim. But something that the internet is great at is connecting businesses and brands with their audiences. Thanks to the internet, we can connect with people from all across the world, and many of us do. But don’t forget about your locals; Mary &Continue reading “This is a local website for local people: top tips for improving your local SEO”
Er sorry, who do you think you’re speaking to in that tone?
Scott and I are generally very easy breezy, especially with each other. We never argue, which is why when things get a bit stressy, and there is the slightest raised voice, I need to remind him who he’s talking to: ‘Please don’t shout at me, love.’ There has never been an instance of shouting atContinue reading “Er sorry, who do you think you’re speaking to in that tone?”
Some Lessons from David Ogilvy
Our parents teach us some pretty important stuff, right? From my parents, I have learnt some excellent life lessons: it’s vital to have an opinion (my mum is a Leo and has an opinion on everything) it’s better to be overdressed than underdressed Always be kind Follow your dreams, not the money because wealth comesContinue reading “Some Lessons from David Ogilvy”
How to overcome writer’s block
So, you’re sat at your desk, staring at a blank screen. Your fingers are poised, ready to type, but your mind is blank too. Whether you have a to-do list that’s longer than your arm, or you’re trying to write another chapter of your novel, writer’s block gets us all. As well as frustrating, itContinue reading “How to overcome writer’s block”