The Content Catapult: small biz content marketing for small steps, steady wins, and zero burnout.

A white woman with long brown hair smiling as she looks at a laptop screen.

Promote your small biz in a way that works with your life, not against it

A woman of colour sitting at a laptop smiling and taking notes.

99% of my clients started their business in response to something in their personal life, whether that’s wanting to spend more time with their family or a chronic illness that left them too burnt out for a 9-5.

The Content Catapult was built to meet you where you are, knowing that business growth can happen even in scraps of time.

Not just another membership, The Content Catapult offers:

  • The support you need to make marketing your small business manageable – even when time, energy, or focus feels in short supply, so you can spend more time with your family.

  • Tools to help you create content with intention – so every post, email, or blog works harder for your business, leaving you more headspace for everything else.

  • A space to show up, stay accountable, and actually get things done without working late into the night or missing out on time with your family.

When it comes to content marketing, nearly every client I work with has said something like:
"I just don’t know where to start."

Maybe you've dabbled with Instagram or put together a website, but figuring out how to ‘show up’ or get your business out there, especially when your time, energy, and focus are already in short supply, has you running on a hamster wheel.

The Content Catapult was designed to make content marketing manageable, realistic, and achievable for
where you are. I’ve created it to work with your life, not against it.

Creating content doesn’t have to take you hours

Hear from Catapult Member, Egle, as she shares her before and after of joining The Content Catapult.

“Before The Content Catapult, I was lost”

Hear from existing Content Catapult members: Briony, Daniela, Helly and Sim, as they share how The Content Catapult has changed their business for the better!

Here’s how The Content Catapult could transform your small business:


Quick lessons,
big impact

A path laid out to a king chess piece symbolising strategy

Strategy baked into micro lessons, perfect for when you only have 15 minutes to market your biz.


Your monthly content
plan, sorted

A calendar icon

Writers block in the bin thanks to your monthly
done-for-you
content calendar.


Fortnightly
co-working sessions

An icon showing three people with speech bubbles above them

Join supportive co-working session every fortnight for accountability and get shit done.


Marketing that works
with your life

three puzzle pieces which fit together and a forth coming to lock in

Market your small business in a way that actually works for your business goals, life and capacity.

What’s included?

Everything in The Content Catapult has come from processes within my
15 years working in digital marketing. For just £10 a month, you’ll receive practical, flexible content support designed with you in mind.

Your monthly content calendar, sorted - Simplify your content marketing plotted out for you with daily social prompts for the month ahead, plus guidance for one monthly blog post and one email. It’s all planned out so you can jump in and get started, stress-free

A monthly email
Each email is tailored to your available time and energy, with three tiers of content marketing lessons:

  • Small Steps - 15 minutes to take action

  • Steady Wins - 30 minutes to create momentum

  • Big Shifts - 1 hour to make a real impact

You choose what feels right for you and take small steps, steady wins.

Co-working sessions every fortnight to get shit done with real-time feedback and collaboration

A photo of Saloni, a white blonde woman wearing a lilac suit and looking off to the left.

Hi, I’m Saloni!

I created The Content Catapult because I kept hearing the same struggles from my clients. They wanted to grow their businesses but felt stuck, overwhelmed by content creation and unsure how to balance it with everything else on their plate. They were juggling too many hats and were burnt out.

But it is possible to streamline your content process and confidently show up with authority and authenticity, even if you only have 10 minutes, you just need to have the right plan.

With 15 years in digital marketing, I’ve helped small business owners like you build their online presence, attract their ideal clients, and create content that actually works.

That’s why I created The Content Catapult: an accessible, affordable solution for small business owners. After all, what’s the point of building a business to make your life easier if marketing it makes you feel like shit?

I want everyone to come to the party and have a good time.

Accessibility and inclusion is really important to me.

For me, it’s like being invited to a party but you get there and there’s nothing for you to eat. Or you can’t even get in because you’ve only been given half the address.

I want to create a space for everyone to come as they are and feel proud and safe to be themselves. I’m aware that the online small business space isn’t always the most diverse or welcoming and that’s not the kind of party I want to host or be a part of.

Here’s what I plan to do to make that happen:

  • I’ve worked with a DEI Consultant to ensure my services have inclusion, equity and diversity built in from the ground up.

  • I will always defer to what you tell me you need as your lived experience.

I’ve tested my website for accessibility but it’s a work in progress and I’m working on making it as accessible as possible.

I have enabled closed captions in Zoom, and there are closed captions enabled for any Facebook lives. Additionally, the information that I give will also include inclusion/accessibility information to the best of my ability.

The main way The Content Catapult is delivered is through email. Additional software required is Zoom for fortnightly co-working sessions.

Zoom accessibility info

FAQs

  • For just £10 a month, you’ll receive practical, flexible content support designed with you in mind.

    • One Monthly Email
      Each email is tailored to your available time and energy, with three tiers of content marketing lessons:

      • Tier 1: Small Steps - 15 minutes to take action

      • Tier 2: Steady Wins - 30 minutes to create momentum

      • Tier 3: Big Shifts - 1 hour to make a real impact

        You choose what feels right, knowing you’ll make progress regardless.

    • Monthly Content Calendar
      Simplify your month with daily social prompts, plus guidance for one monthly blog post and one email. It’s all planned out so you can jump in and get started, stress-free.

    • Two Monthly Co-Working Sessions
      Accountability can make all the difference. Twice a month, join our co-working sessions to stay on track, troubleshoot in real-time, and get your content sorted.

  • The Content Catapult membership is £10 per month.

  • The Content Catapult is an ongoing membership with no fixed end date or session limit. You can access all features and resources for as long as you maintain your membership.

  • The Content Catapult stands out from other memberships by offering a unique combination of curated content, practical resources, and personalised support tailored specifically to the needs of solopreneurs and small business owners who are juggling their personal life and have chronic inconsistencies due to their circumstances. Unlike other memberships that may focus solely on content templates or social media scheduling tools, The Content Catapult provides comprehensive guidance on content strategy, creation, and implementation, along with opportunities for real-time feedback and collaboration through co-working sessions. My emphasis on community, accessibility, and affordability sets it apart and ensures that our members receive the holistic support they need to succeed in their content marketing goals for their small businesses.

  • We have a really lovely community of small business owners and solopreneurs from different backgrounds inside The Content Catapult, including: coaches, consultants, mentors, artists, web designers, children’s crafts.

  • The Content Catapult is suitable for solopreneurs, solo businesses, and small business owners who struggle with creating consistent and cohesive content for their marketing efforts and seek accessible and affordable support in overcoming these challenges.

  • The Content Catapult may not be suitable for individuals who are looking for one-time solutions or quick fixes to their content marketing challenges, or those who prefer personalised, one-on-one support.

  • By investing in The Content Catapult, you can expect to streamline your content creation process, improve the quality and consistency of your marketing efforts, and ultimately attract and engage your ideal clients more effectively.

  • I’m sure you’ll love The Content Catapult but there’s no big commitment, just a rolling 30 day contract, so if it’s not for you, simply cancel before your next payment date.