Creating content for your small business has never been easier

A white woman with long brown hair smiling as she looks at a laptop screen.

Does this sound like your weekly i-dont-know-what-the-f*ck-i’m doing in my content marketing spiral?

Two text messages which read: I feel like I'm just throwing content out there without any kind of direction and I'm just HOPING my ideal audience sees it. And: I really wish I had someone to bounce ideas off of and get feedback from that'd be amazing
Two messages which read: I can't keep up with all of the content I'm sure I should be creating! And: I really NEED to streamline my content process but I just have no idea how?!
Two text messages which read: This is really embarrassing but I'm not sure I know actually who my ideal audience are or where they live?? And: I wish I could create content that had my audience like YES THAT'S ME!

Introducing The Content Catapult…

A woman of colour sitting at a laptop smiling and taking notes.

Let me guess, you’re tired of the hustle struggle, feeling like you're spending hours creating content for social media or leaving it til the last minute but the results are meh and your to do list never feels any shorter. Plus, you’re overwhelmed by not really knowing what you’re doing or why?

Basically, everything feels like one of those chaotic improv comedy shows. Except it’s not funny and you have no f*cking idea what to do next.

You’re ready to show up and get visible so that you can have the biz of your dreams but you just don’t know how to show up online?

Then I think you’re gonna like The Content Catapult.

Not just another membership, The Content Catapult offers:

  • the support you need to level up your content marketing

  • gets you creating content in a more strategic way

  • and a space to show up and get shit done

When asked about their content marketing, nearly every one of my client’s has said some variation of: I have no idea what I’m doing.

They might have been playing around with Instagram or have a website but they just don’t have the tools, experience or the knowledge to connect the dots between their website, email marketing and social media. And why would they? They went into business to sell hats or support their clients through the big changes in their lives. Becoming a digital marketing expert hadn’t really been on the cards when they wanted to start a small business. So, if you find creating content for your small business a lot, the good news is that you’re not alone and The Content Catapult is here to help.

Creating content doesn’t have to take you hours

Hear from Catapult Member, Egle, as she shares her before and after of joining The Content Catapult.

CHOOSE YOUR PLAN

CHOOSE YOUR PLAN 

Silver plan

£25 

Month
  • Weekly wisdom direct to your inbox
  • Content Prompt Library with 200+ prompts
  • Ready-to-use content calendars
  • The Handy Hub packed with templates and fill-in-gaps resources
  • Co-working sessions

  • Exclusive Facebook Group

Gold plan

£99

Month
  •  1:1 Strategy Session with me
  • Weekly wisdom direct to your inbox
  • Content Prompt Library with 200+ prompts
  • Ready-to-use content calendars
  • The Handy Hub packed with templates and fill-in-gaps resources
  • Co-working sessions
  • Exclusive Facebook Group

“Before The Content Catapult, I was lost”

Hear from existing Content Catapult members: Briony, Daniela, Helly and Sim, as they share how The Content Catapult has changed their business for the better!

Here’s how The Content Catapult could transform your small business

A path laid out to a king chess piece symbolising strategy

Streamlined strategy and countless hours saved from wondering which way to turn or what to do next.

A calendar icon

Writers block is in the bin thanks to over 200 content prompts as well as a monthly done-for-you content calendar.

An icon showing three people with speech bubbles above them

Join a thriving and supportive community with the Handy Hub, co-working, and Facebook group.

three puzzle pieces which fit together and a forth coming to lock in

Market your small business in a way that complements your business goals, life and capacity.

A collection of screens showing different resources from inside The Content Catapult

What’s included?

Everything in The Content Catapult has come from processes within my 15 years in digital marketing, there’s no poundshop dupes here, just genuine strategy and a desire for you to have the biz of your dreams.

Weekly email with curated small business news, how to improve your content marketing in less than an hour, plus tips and advice for being authentic in your content marketing.

Content Prompt Library with over 200 content prompts across social, email, and blogs for endless inspiration

Ready-to-use content calendars created each month for you to streamline your content planning process

The Handy Hub packed with templates and fill-in-the-gap resources for your content marketing needs

Co-working Sessions to get shit done with real-time feedback and collaboration

Exclusive Facebook Group for ongoing support, community and networking opportunities

A photo of Saloni, a white blonde woman wearing a lilac suit and looking off to the left.

Hi, I’m Saloni!

I created The Content Catapult because I could see my clients, solopreneurs and small business owners, struggling with creating consistent and cohesive content for their marketing. 

This left them feeling overwhelmed, frustrated, and uncertain about how to effectively showcase their expertise while balancing their personal and professional lives.

But it is possible to streamline your content creation process and confidently show up as yourself with authority, authenticity, and balance - if you have the right strategies in place.

With 15 years of experience in content strategy and copywriting, I know exactly what it takes to overcome these challenges and achieve impactful results in content marketing.

My strategies have helped numerous entrepreneurs and small business owners like yourself to elevate their content marketing efforts, build their online presence, and attract their ideal clients.

Which is what inspired me to create the Content Catapult - a solution that provides accessible and affordable support for small business owners, allowing them to conquer their content challenges and thrive in their marketing endeavors.


What could you achieve with a monthly strategy session?

The Gold Tier of The Content Catapult includes everything from the Silver Tier plus a monthly 1:1 strategy session with me.

45 minutes doesn’t sound like a long time but it’s incredible what we can get done working together solely on your content marketing. From planning new product launches that sell out within a week to gaining clarity around key messages, there's a lot that we can get done together in a short time.

Listen to Sim as they share the impact of being on the Gold Tier of The Content Catapult.

I want everyone to come to the party and have a good time.

Accessibility and inclusion is really important to me.

For me, it’s like being invited to a party but you get there and there’s nothing for you to eat. Or you can’t even get in because you’ve only been given half the address.

I want to create a space for everyone to come as they are and feel proud and safe to be themselves. I’m aware that the online small business space isn’t always the most diverse or welcoming and that’s not the kind of party I want to host or be a part of.

Here’s what I plan to do to make that happen:

  • I’ve worked with a DEI Consultant to ensure my services have inclusion, equity and diversity built in from the ground up.

  • I won’t tolerate any discriminatory behaviour, and I will always prioritise the person being harmed, even if that means removing someone from the membership.

  • I will always defer to what you tell me you need as your lived experience.

I’ve tested my website for accessibility but it’s a work in progress and I’m working on making it as accessible as possible.

I have enabled closed captions in Zoom, and there are closed captions enabled for any Facebook lives. Additionally, the information that I give will also include inclusion/accessibility information to the best of my ability.

The main way The Content Catapult is delivered is through email. Additional software required is Zoom for fortnightly co-working sessions. Plus, in the Handy Hub, you’ll find documents created in the Google suite and Canva.

You can find accessibility info for these different platforms below:

FAQs

  • The Content Catapult includes a curated weekly email featuring small business news and marketing lessons, access to the content prompt library with 200+ prompts, a monthly content calendar, fill-in-the-gap copy resources and templates, fortnightly co-working sessions, and membership to our exclusive Facebook group.

  • The Content Catapult membership is £25 per month for the Silver tier, or upgrade to the Gold tier to include a monthly strategy session with me for £99 per month.

  • The Content Catapult is an ongoing membership with no fixed end date or session limit. You can access all features and resources for as long as you maintain your membership.

  • The Content Catapult stands out from other memberships by offering a unique combination of curated content, practical resources, and personalised support tailored specifically to the needs of solopreneurs and small business owners. Unlike other memberships that may focus solely on content templates or social media scheduling tools, The Content Catapult provides comprehensive guidance on content strategy, creation, and implementation, along with opportunities for real-time feedback and collaboration through co-working sessions and exclusive Facebook group. My emphasis on community, accessibility, and affordability sets it apart and ensures that our members receive the holistic support they need to succeed in their content marketing goals for their small businesses.

  • We have a really lovely community of small business owners and solopreneurs from different backgrounds inside The Content Catapult, including: coaches, consultants, mentors, artists, web designers, children’s crafts.

  • The Content Catapult is suitable for solopreneurs, solo businesses, and small business owners who struggle with creating consistent and cohesive content for their marketing efforts and seek accessible and affordable support in overcoming these challenges.

  • The Content Catapult may not be suitable for individuals who are looking for one-time solutions or quick fixes to their content marketing challenges, or those who prefer personalised, one-on-one support.

  • By investing in The Content Catapult, you can expect to streamline your content creation process, improve the quality and consistency of your marketing efforts, and ultimately attract and engage your ideal clients more effectively.

  • I’m sure you’ll love The Content Catapult and there’s no big commitment, just a rolling 30 day contract, so if it’s not for you, simply cancel before your next payment date.

Still have questions?

If you're on the fence about joining The Content Catapult but have a burning question or would just like to get a feel for my vibe, book a 15 minute chat and let's get to know each other!

Alternatively, don’t fancy jumping on a Zoom? Pop me an email: saloni@salonichamberlain.com.