Build a business that fits your life, not the other way around
If you're a small business owner juggling caregiving, chronic illness, or just… life, I’ll help you grow sustainably, with strategies that make sense, support that feels good, and zero pressure to be perfect.
Run your small business without running yourself into the ground
Run your small business without running yourself into the ground
Experience you can trust. Support you can feel.
ICF-accredited coach with 15+ years in marketing and strategy.
Coach, mentor, and business owner of 8 years.
Trusted by hundreds of small business owners.
ADHD, chronic illness, and business juggle pro.
You don’t need to work harder. You need a business that works for you.
You’re smart. You’re capable. You’re not short on ideas, but time, energy, and headspace? That’s another story.
Between client work, family, chronic health stuff, and everything else on your plate, running your business can start to feel like one more thing you’re not “doing right.”
Enter the guilt spiral, the inconsistent marketing, the panic when things go quiet.
Most of the advice out there wasn’t designed for people like you, people with real lives, real limits, and way too many tabs open (in your brain and on your laptop).
You’ve been trying to build your business around someone else’s energy, expectations, and circumstances - no wonder it hasn’t felt sustainable.
Let’s build a business that works when life… doesn’t
That’s why I do things differently.
What if your business didn’t fall apart every time life got messy?
What if your marketing didn’t rely on magical bursts of energy you don’t actually have?
That’s what I help small business owners figure out: how to build a business that works when you’re at full steam and when you’re barely scraping by.
Smart strategy. Sustainable structure. Zero pressure to “do it all.”
Because your business should work with your life, not against it.
You don’t need more noise, you need support that meets you where you are, with what you’ve got.
Whether you’re after monthly accountability, a one-off clarity boost, or help staying visible without the overwhelm, I’ve got options to support your next step.
Pick your path
The Content Catapult
Low-pressure content marketing support.
You’ll get monthly content prompts, lessons to up your game based on your time/energy, and co-working calls to help you stay accountable.
Office Hours
Strategic support to help you stay on track, month after month.
Think of this as your business check-in: come with your questions, ideas, or chaos, and we’ll turn it into clarity and doable next steps.
Biz First Aid Session
Feeling stuck or scattered? Let’s untangle the next step.
We’ll map out a plan that fits your real life in a one-off 90 minute session, no hustle, no pressure, just a plan that actually works for you.
Not sure what’s right for you?
Let’s chat, I’ll help you figure out what kind of support would feel most useful.
This is what support is supposed to feel like
"I felt seen, supported, and like I finally had a business that made sense for my life. Saloni has this way of helping you feel like everything’s figure-outable."
Jenny, Career Coach
“I used to second-guess everything but now I’ve got someone in my corner who gets what I’m trying to do (and what I’m juggling).
Saloni makes running my business feel lighter.”
Maya, Graphic Designer
“In one hour, Saloni helped me simplify my whole launch plan and it sold out in 2 days. Plus, I find launching so stressful and I didn’t cry once through the whole launch!”
Lisa, Life Coach
"Before working with Saloni, I was just winging it with my content. Saloni's fun to work with, super knowledgeable and also, she just really listens so her advice actually works for you."
Sumi, DEI Consultant
“Every session feels like an exhale. I leave with a doable plan and the confidence to actually follow through. I don’t think my business would’ve ever got off the
ground if not for Saloni.”
Zahrah, Private Tutor
“Saloni always checked in to make sure my workload felt realistic, and most importantly fun. That last part was something I hadn’t even considered before working with her.”
Rebecca, Wellbeing Coach
Intentional, inclusive, and built to feel good
Everything I do, from how I show up to how I support clients, is rooted in intention and care.
This is a business that centres inclusion, challenges hustle culture, and makes space for the messy, magical reality of being a human trying to grow something good.
Storytime for scrappy biz owners
Snackable stories and strategy
Every Wednesday, I slide into inboxes to share a story from my personal life that segues into a snack-able marketing lesson or insight for when you only have scraps of time.
So, if you like your marketing with a side of storytelling, sign up now!
