Build a business that fits your life, not the other way around
If you're a small business owner juggling caregiving, chronic illness, or just… life, I’ll help you grow sustainably, with strategies that make sense, support that feels good, and zero pressure to be perfect.
16+ years of marketing strategy expertise
From international campaigns to scrappy startups, I bring real-world experience and tested strategy to help you grow.
Accredited ICF coach for life-first business support
You don’t just get strategy, you get support that takes your capacity, energy, and lived experience seriously.
Specialising in sustainable growth for small biz owners
Whether you're juggling chronic illness, caregiving, or just the chaos of life, I help you build momentum without burning out.
You don’t have a time issue. You have a too-much-on-your-plate issue.
Maybe it’s chronic illness.
Maybe it’s kids.
Maybe it’s burnout, grief, neurodivergence, or just life being life.
Whatever it is, it’s definitely not Maybelline. And it’s making your business feel harder than it “should” be.
You want to grow. You’ve got ideas.
But most biz advice assumes you’ve got 40 hours a week, a social media manager, and a full night’s sleep.
You don’t need a louder alarm clock or a miracle productivity hack.
You need support that fits the version of you who’s already trying your best.
You’ve tried the colour-coded calendars. The content batching. The 5am “miracle” routines. But most strategies don’t account for what you’re really dealing with: low energy, limited time and focus, and a brain that’s balancing way more than just business.
I help tired, talented business owners build momentum without the burnout, guilt, or overwhelm.
Strategy, support, and structure, all tailored to the kind of days you’re actually having.
Whether you need a clear plan, a monthly reset, or just a “what-the-hell-am-I-doing” session, I’ve got you.
You don’t need to work harder. You need support that fits.
the content catapult
the content catapult
The Content Catapult is your monthly marketing shortcut, created for small biz owners who are juggling life, not just business.
For just £10 a month, The Content Catapult gives you everything you need to stay visible without the stress, second-guessing, or spiral.
“I’ve actually been posting consistently for the first time ever, and I’m enjoying it?? Magic!”
— Katie, Childminder
Three ways to work together
Not every business owner needs the same kind of help, and not every day calls for the same kind of energy.
Here’s how we can work together, based on what you need right now:
The Business First Aid Session
One-off 90-minute session – £300
You’re not looking for a long-term commitment. You just need help with this one thing right now. If you’re spiralling harder than uncooked Fusilli pasta, this is your intervention. We’ll untangle the mess, put out the fires, and get you back on track in a jiffy.
The Check-In
Monthly 60-minute sessions – £200 per month
Sometimes the hardest bit isn’t the work, it’s doing it all alone. The Check-In is your monthly strategy and sanity session, where you get tailored guidance, gentle accountability, and support that won’t ask more than you’ve got to give.
The Groundwork
Regular coaching sessions – £100 per session
This isn’t about strategy. It’s about you. The Groundwork gives you a space to unpack the mindset stuff: the fog, the fatigue, the “am I even doing this right?” spiral. Come as you are, we’ll rebuild your confidence and capacity from the inside out.
This is what support is supposed to feel like
"I felt seen, supported, and like I finally had a business that made sense for my life. Saloni has this way of helping you feel like everything’s figure-outable."
Jenny, Career Coach
“I used to second-guess everything but now I’ve got someone in my corner who gets what I’m trying to do (and what I’m juggling).
Saloni makes running my business feel lighter.”
Maya, Graphic Designer
“In one hour, Saloni helped me simplify my whole launch plan and it sold out in 2 days. Plus, I find launching so stressful and I didn’t cry once through the whole launch!”
Lisa, Life Coach
"Before working with Saloni, I was just winging it with my content. Saloni's fun to work with, super knowledgeable and also, she just really listens so her advice actually works for you."
Sumi, DEI Consultant
“Every session feels like an exhale. I leave with a doable plan and the confidence to actually follow through. I don’t think my business would’ve ever got off the
ground if not for Saloni.”
Zahrah, Private Tutor
“Saloni always checked in to make sure my workload felt realistic, and most importantly fun. That last part was something I hadn’t even considered before working with her.”
Rebecca, Wellbeing Coach
Hi, I’m Saloni! 👋
Business strategist, mentor, coach and all-round sidekick for small business owners doing life on hard mode.
I help tired, brilliant humans build sustainable businesses that flex with their capacity, not demand more than they’ve got to give.
No bro marketing. No 17-step funnels. Just practical strategy, grounded support, and space to figure out what actually works for you.
Everything I do, from how I show up to how I support clients, is rooted in intention and care.
This is a business that centres inclusion, challenges hustle culture, and makes space for the messy, magical reality of being a human trying to grow something good.
Whether you're building from the sofa, the school run, or mid-flare-up... you're welcome here.
Ready to get out of the spiral and back into momentum?
Start with whatever fits your energy right now, a one-off session, monthly support, or a £10 shortcut to staying visible.
Storytime for scrappy biz owners
Snackable stories and strategy
Every Wednesday, I slide into inboxes to share a story from my personal life that segues into a snack-able marketing lesson or insight for when you only have scraps of time.
So, if you like your marketing with a side of storytelling, sign up now!
