Build a business that flexes with your life, not just your best days
If you're juggling chronic illness, parenting, or just… life on hard mode alongside your small business, you’re not failing. We’re taught to build businesses that only work when we’re at 100%.
I help you build one that works on your 40% days, whether you’re on the sofa, the school run, or mid-flare-up.
16+ years of marketing strategy expertise
From international campaigns to scrappy startups, I bring real-world experience and tested strategy, so you get what actually works to grow your business sustainably, without burning yourself out.
Accredited ICF coach for life-first business support
You don’t just get strategy, you get
neuroaffirming, capacity-first support that takes your energy, needs, and lived experience seriously. So your plan fits you , not the other way around.
Specialising in sustainable growth for small biz owners
Whether you’re juggling chronic illness, neurodivergence, caregiving, or just the mess of life, I’ll help you build momentum and stay visible, in a way that feels inclusive, human, and doable on your 40% days
You don’t have a time issue. You have a too-much-on-your-plate issue.
Maybe it’s chronic illness.
Maybe it’s kids.
Maybe it’s burnout, grief, neurodivergence, or just life being life.
Whatever it is, it’s definitely not Maybelline.
You want to grow, you’ve got ideas but most biz advice assumes you’ve got 40 hours a week, a social media manager, and a full night’s sleep.
I promise a 5am alarm clock or a miracle productivity hack isn’t the answer here, you need support that flexes with your reality, so your business still gets seen, even when life’s a bit messy.
Because ghosting your biz means fewer people find you, less income comes in, and your brilliant work fades into the background, and we both know you’ve worked wayyy too hard for that.
You’ve tried the colour-coded calendars. The content batching.
The 5am routines.
But most strategies don’t account for what you’re really dealing with: low energy, limited time and focus, and a brain balancing way more than just business.
And when your plan doesn’t match your reality?
You end up spinning your wheels, feeling guilty for not doing enough, all whilst your business stalls and gathers dust in the background.
I help tired, talented business owners build momentum without the burnout, guilt, or overwhelm. Instead, choose strategy, support, and structure, all tailored to the kind of day you’re actually having, whether you’re on the school run, on the sofa, or mid-flare up.
Whether you need a clear plan, a monthly reset, or just a what-the-hell-am-I-even-doing session, I’ve got you.
You don’t need to work harder. You need support that fits.
the content catapult
the content catapult
Show up online, make marketing simple, and sell more, even when life’s a bit much.
The Content Catapult is your monthly marketing shortcut, created for small business owners juggling life, not just business.
For just £10 a month, you’ll get ready-to-use content ideas, cosy community co-working, and gentle support to keep your marketing moving, without the stress, second-guessing, or spiral.
“I’ve actually been posting consistently for the first time ever, and I’m enjoying it?? Magic!”
— Katie, Childminder
Not every business owner needs the same kind of help, and not every day calls for the same kind of energy.
Forcing yourself to do it all alone (or on days you can’t) is how things stall, spiral, or burn you out.
Here’s how we can work together, based on what you need right now:
Three ways to work together
The Business First Aid Session
One-off 90-minute session - £300
You’re not looking for a long-term commitment, you just need help with this one or two things right now. If you’re spiralling harder than uncooked Fusilli pasta, this is your intervention, because staying stuck costs you time, energy, and sanity you don’t have to spare.
We’ll untangle the mess, put out the fires, and get you back on track in 90 minutes.
The Check-In
Fully booked - new spots opening summer 2026
Sometimes the hardest bit isn’t the work, it’s doing it all alone. And when you’re doing it all alone, things slip, decisions stall, and your ideas gather dust. The Check-In is your monthly strategy and sanity session, tailored guidance, gentle accountability, and support that won’t ask more than you’ve got to give. So you keep moving, even on your 40% days. I’m fully booked until Summer 2026 but pop your name on the waitlist to be first in line when spaces open up
The Groundwork
Regular coaching sessions – £100 per session
This isn’t about strategy. It’s about you. Because if you don’t untangle the mindset stuff, the fog, the fatigue, the “am I even doing this right?” spiral, you stay stuck on the hamster wheel, no matter how good your plan is. The Groundwork gives you a safe space to unpack it all and rebuild your confidence and capacity from the inside out.
This is what support is supposed to feel like
"I felt seen, supported, and like I finally had a business that made sense for my life. Saloni has this way of helping you feel like everything’s figure-outable."
Jenny, Career Coach
“I used to second-guess everything but now I’ve got someone in my corner who gets what I’m trying to do (and what I’m juggling).
Saloni makes running my business feel lighter.”
Maya, Graphic Designer
“In one hour, Saloni helped me simplify my whole launch plan and it sold out in 2 days. Plus, I find launching so stressful and I didn’t cry once through the whole launch!”
Lisa, Life Coach
"Before working with Saloni, I was just winging it with my content. Saloni's fun to work with, super knowledgeable and also, she just really listens so her advice actually works for you."
Sumi, DEI Consultant
“Every session feels like an exhale. I leave with a doable plan and the confidence to actually follow through. I don’t think my business would’ve ever got off the
ground if not for Saloni.”
Zahrah, Private Tutor
“Saloni always checked in to make sure my workload felt realistic, and most importantly fun. That last part was something I hadn’t even considered before working with her.”
Rebecca, Wellbeing Coach
Meet your guide to a business that bends, not breaks! 👋
Hi, I’m Saloni! Business strategist, mentor, coach and all-round sidekick for small business owners doing life on hard mode.
I created this business because I kept hearing the same thing from my clients:
“I’m juggling so much, my health, my kids, my clients, and my business always feels like it’s about to crumble when life gets messy.”
Sound familiar?
With almost 20 years in digital marketing, mentoring, and neuro-affirming coaching, I help tired, brilliant humans build businesses that flex with their capacity, not demand more than they’ve got to give.
No bro marketing. No cookie-cutter funnels. Just practical strategy, grounded support, and space to figure out what actually works for you.
Everything I do, from how I show up to how I support clients, is rooted in intention and care. This is a business that centres inclusion, challenges hustle culture, and makes space for the messy, magical reality of being a human trying to grow something good.
So whether you’re building from the sofa, the school run, or mid-flare-up… you’re welcome here. And we’ll build a business that works when you do, and when you don’t.
Ready to get out of the spiral and back into momentum?
You’ve worked too hard to keep your business stuck on pause. Start with whatever fits your energy right now, a one-off session, gentle monthly support, or a £10 shortcut to staying visible (even on your sofa days).
Small step, steady win, or big shift, it all counts.
Storytime for scrappy biz owners
Snackable stories and strategy
Every Wednesday, I’ll slide into your inbox with a story from my messy, real life, and a snackable marketing lesson you can actually use, even when you’re low on time, energy, or brainpower.
Gentle reminders, easy wins, and the occasional pep talk for growing your business when life’s a lot. So if you like your marketing with a side of storytelling (and zero guilt-tripping), sign up now!
