writer of things with personality & feeling

You know how lots of DIY flatpack furniture only comes with a comic strip of instructions without any written directions?

Not really that helpful, is it?

But words?

Well, they stick with you.

Looking for a Freelance Copywriter?

Whether you’re at the start of your business journey or flopping about hanging onto a life buoy in the middle of the ocean, I know what it’s like to have no idea how you’re going find customers or grow beyond a little baby seedling freshly dropped into the ground. 

We all want to make our business or brand stand out in a crowded marketplace. But sometimes, the weight of the fifty million hats that we have to wear as small business owners starts to weigh us down and we just can’t see beyond the end of our nose. 

Whether you need help with the order of your messaging or just adding some seasoning to your marketing, I can help.


the fling

these little one offs are fun, packed full of value and are all about me supporting you. you’re doing the heavy lifting and I’m in your corner like a cheerleader.

let’s get to know each other

lasting from a few weeks to a few months, we’ll work closely together to reach an end goal.

the engagement

this is where you get to secure your spot in my diary every month. it’s all about you, your brand, your goals and how to keep you on track with your content marketing.

what’s it like to work with me?

A storyteller at heart, I take words and turn them into stories packed full of feeling. Over the past decade, I have worked with a variety of big and little brands, creating engaging content and weaving in stories and brand narratives for social and search.

  • as a writer & coach-in-training, I’d like to think I’m a pretty good communicator.
  • I love building long-term relationships, jumping in with teams & hitting the ground running.
  • I skip over the small talk and dive into the deep end, tell me all about your biz.
  • honest and direct, but gentle.
  • I work a lot on gut instinct and chemistry.

Rating: 5 out of 5.

“Saloni was a joy to work with”

We immediately thought of Saloni for this project based on her years of poetic writing but also her empathetic style and tonality. Climate change is such a sensitive yet vital topic & we felt that Saloni could deliver this brief exceptionally well. 

Louise Whitfield – Senior Creative Strategist, Tilt

Rating: 5 out of 5.

“Saloni is a fantastic writer”

She asks the right questions and quickly turns around a fantastic piece of work. The help and support she has provided for us has helped bring our beneficiaries to the support they need. We would recommend her writing services to anyone!

Sian Woodland – Deputy CEO, Woody’s Lodge

Rating: 5 out of 5.

“Working with Saloni was a breeze”

Straight from the outset working with Saloni was a breeze. She was able to quickly digest a lot of information and deliver what we needed on a very tight deadline. Saloni has excellent communication skills, making it super easy and enjoyable to work together.

Louie Syred – Co-founder/Director of Peak

recent blog posts


I am small, but mighty.

Warning: swears ahead. Over on Instagram, I have something like 300ish followers right now, and it’s something I’ve felt a lot of shame about in the past. I grow other people’s accounts for work and I get results, I’ve built up @alongcameloni’s Instagram account to a solid place over the last year or two. IContinue reading “I am small, but mighty.”

what’s it like to work with me?

Warning: this contains some swears. Recently, I’ve been reflecting on my little biz and the perks of working with me. I’ve come to realise there’s a few, and definitely more than I give myself credit for.  For the first 12-18 months of running my small business, I really struggled with imposter syndrome, and it was thisContinue reading “what’s it like to work with me?”

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