writer, mental health first aider, happiness coach & facilitator.

but what does it all mean?

I’m here to help you live your best life.

Looking for a Freelance Copywriter?

Whether you’re at the start of your business journey or flopping about hanging onto a life buoy in the middle of the ocean, I know what it’s like to have no idea how you’re going find customers or grow beyond a little baby seedling freshly dropped into the ground. 

We all want to make our business or brand stand out in a crowded marketplace. But sometimes, the weight of the fifty million hats that we have to wear as small business owners starts to weigh us down and we just can’t see beyond the end of our nose. 

Whether you need help with the order of your messaging or just adding some seasoning to your marketing, I can help.


the fling

these little one offs are fun, packed full of value and are all about me supporting you. you’re doing the heavy lifting and I’m in your corner like a cheerleader.

let’s get to know each other

lasting from a few weeks to a few months, we’ll work closely together to reach an end goal.

the engagement

this is where you get to secure your spot in my diary every month. it’s all about you, your brand, your goals and how to keep you on track with your content marketing.

what’s it like to work with me?

A storyteller at heart, I take words and turn them into stories packed full of feeling. Over the past decade, I have worked with a variety of big and little brands, creating engaging content and weaving in stories and brand narratives for social and search.

  • as a writer & happiness coach, I’d like to think I’m a pretty good communicator.
  • I love building long-term relationships, jumping in with teams & hitting the ground running.
  • I skip over the small talk and dive into the deep end, tell me all about your biz.
  • honest and direct, but gentle.
  • I work a lot on gut instinct and chemistry.

Rating: 5 out of 5.

“Saloni was a joy to work with”

We immediately thought of Saloni for this project based on her years of poetic writing but also her empathetic style and tonality. Climate change is such a sensitive yet vital topic & we felt that Saloni could deliver this brief exceptionally well. 

Louise Whitfield – Senior Creative Strategist, Tilt

Rating: 5 out of 5.

“Saloni is a fantastic writer”

She asks the right questions and quickly turns around a fantastic piece of work. The help and support she has provided for us has helped bring our beneficiaries to the support they need. We would recommend her writing services to anyone!

Sian Woodland – Deputy CEO, Woody’s Lodge

Rating: 5 out of 5.

“Working with Saloni was a breeze”

Straight from the outset working with Saloni was a breeze. She was able to quickly digest a lot of information and deliver what we needed on a very tight deadline. Saloni has excellent communication skills, making it super easy and enjoyable to work together.

Louie Syred – Co-founder/Director of Peak

recent blog posts


Dealing with negative emotions through self-care

We all have negative emotions – it’s part of being human. But what do you do when those negative emotions start to take over? When they start affecting your work, relationships, and day-to-day life? That’s where self-care comes in. 

Cultivating self-compassion through self-care

Self-compassion is a powerful mental tool that can help us weather life’s storms and emerge stronger. But what exactly is self-compassion, and how can we cultivate it? 

Telling my story for World Mental Health Day

Trigger warning: suicide, mental health, depression. There’s also quite a few swears. The last time I tried to die, nothing happened to push me over the ledge. Nothing, in particular, was wrong. Nothing more than usual. I was depressed, and I was suffocating, sad, and my mind was full of nothing.  But nothing had happened. …

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