Content strategist, copywriter, wellbeing coach, small business cheerleader, auntie loni, and almost funny enough to be a comedian. 

PHEW, THAT’S A LOT, RIGHT? 

None of us are just one thing, and multi-passionate magic is very much my vibe. But sometimes that juggle can leave us lost in doom scrolls and frantic decisions. 

That’s where I come in. 

Hi, I’m Saloni, and I specialise in supporting small business dreams to thrive without getting overwhelmed. No hustling, no 5am clubs, no hacks. Just tried and tested strategy. 

HOW’S IT GOING

HOW’S IT GOING

I’M SALONI

I’M SALONI

CHAMBERLAIN

CHAMBERLAIN

Creating content for your small business has never been easier

Let me guess, you’re tired of the hustle struggle, feeling like you're spending hours creating content for social media or leaving it til the last minute but the results are meh and your to do list never feels any shorter. Plus, you’re overwhelmed by not really knowing what you’re doing or why?

You’re ready to show up and get visible so that you can have the biz of your dreams but you just don’t know how?

Then I think you’re gonna like The Content Catapult.

Free downloads to supercharge your strategy

FREEBIES

Featured
Throwing hustling in the bin to embrace sustainable success
Throwing hustling in the bin to embrace sustainable success
How to choose your content pillars
How to choose your content pillars
Ten steps to crafting a social media strategy
Ten steps to crafting a social media strategy

Top tips, bitesize lessons, how to guides, and plenty of golden nuggets to support you as you grow your dream business. 

BLOG

Running your small business without running yourself into the ground

I know that the journey of a small business owner can be demanding, especially when you’re responsible for marketing, accounting, product development, IT support, customer services, and so much more. You’re juggling multiple roles, and the pressure to succeed is leaving you shivering like you’ve got Mr Freeze on your tail. 

Believe me, I get it, you’re probably wearing about 800 hats and your to do list is longer than your arm. But what if healthy work-life balance, self-compassion, and stress management weren’t just nice-to-haves but essential tools for your success? Coz, well, they are. 

Mental health and wellbeing are really important to me, I feel like running our businesses when we’re feeling our best turns us into superheroes and let’s your superpowers shine. That’s why I’m so dedicated to guiding you on a path that aligns with your wellbeing, so you can thrive without the hustle, without the juggle, and without shame. 

HOW I CAN HELP

HOW I CAN HELP

COACHING

Need holistic support to help you move forward, and act as both a compass and a cheerleader for your small business? Let’s work together to empower you to thrive, simplifying the path to growth with your wellbeing always in mind.

STRATEGY

Need a bit of signposting and strategy to get your small business moving in the right direction? From content plans to product launches, let’s get you all planned out and moving forward. 

COPY

I don’t take on too many copywriting projects anymore, but if you’ve got a project that’s extra special where you’re looking to really capture emotion and connect with your audience right in the feels, I’d love to hear more. 

  • Working with Saloni has propelled my business from a muddy idea of what I hoped one day to achieve into a crystal-clear compelling vision that now fills me with excitement.

    Saloni has supported me every step of the way with the perfect blend of her experience, insight and ideas together with encouraging me to grow and become empowered to take action. I particularly love how Saloni regularly checked in on me and how I'm feeling to make sure that my workload is at the level that's realistic and achievable for me and also that it's bringing a sense of fun, something that I'd not really considered before I worked with Saloni.

    I highly recommend Saloni to anyone looking to feel supported as they take action in building their dream business/making their goals a reality.

    Rebecca Imhof

  • Before working with Saloni, I was just winging it with my content and posting what I felt like on any given day.

    It wasn't very strategic or focused on my objectives. Enter Saloni. Together we mapped out content pillars and key messages in just 90 minutes - way quicker and a much better result than if I'd done it on my own. I have my content pillars up on my noticeboard and I've been consistently posting content that makes sense for me ever since our session. Saloni's fun to work with, super knowledgeable and also really listens so her advice really works for you. I'd totally recommend working with Saloni.

    Sim Fitzgerald

  • Thanks to Saloni, I was finally able to progress, in a way that worked well for my family.

    I felt very stuck in needing to work on my new business but struggled to find time away from my young children. Working with Saloni, I was able to explore and try out a range of alternative means to get the support I needed. I was also able to explore some underlying mental barriers that were holding me back, and thanks to Saloni, I was finally able to progress, in a way that worked well for my family.

    Nelema Miah

  • Saloni’s personal approach is exactly what I needed, she didn’t speak in marketing jargon instead she enabled me to understand what I should be doing and more importantly, why.

    Without a doubt I would recommend Saloni, whether you’re just starting out or have been going for a while. The world of marketing can seem daunting but with her advice and help, you will know where to begin. Thank you Saloni x

    Sarah Spriggs

  • Saloni has been instrumental in keeping me focused, motivated, and accountable.

    Working with Saloni has had a significant impact on the goals I set for myself. With her guidance, I have been able to see a clearer vision for my business and personal life.She has also helped me overcome some of the mental barriers and limits that I had set for myself, and step outside of my comfort zone. Saloni has been instrumental in keeping me focused, motivated, and accountable. I am very grateful for her support in my growth.

    Egle Petkeviciute

CHANGE YOUR LIFE 

Learn to fill your cup and...

Prioritise your joy

Build habits 

MAKE SPACE FOR YOUR NEEDS

Check in with yourself

All in less than five minutes a day

Packed full of activities, habit tracking, inspirational quotes, I created A Year of Self-Care: The Ultimate Guide & Journal using my experience in coaching and positive psychology. So often I work with clients who feel like they’re always playing the supporting actor role, even in their own lives. Between juggling work, caring responsibilities, a social life, and everything else that fills up our plates, it’s easy to forget that we’re supposed to be the main character in our lives. Our cups get empty, our resilience falls out the window, and we’re burnt to a crisp. 

Aren’t you tired of being Robin in your own life? 

Ready for some real inbox insights?

No spam here! Get ready to receive genuine, thought-provoking content direct to your inbox. My emails are full of inspo, reflective activities, transformative challenges, and savvy strategies to empower you in achieving your dreams. Let's go!

How long are you spending on your content marketing every week? And what if I told you that if you joined The Content Catapult, you could easily cut that time in half? Everything in The Content Catapult has come from processes within my 15 years
Let me guess, you’re tired of the hustle struggle, feeling like you're spending hours creating content for social media or leaving it til the last minute but the results are meh and your to do list never feels any shorter. Plus, you’re ov
Nothing good comes from comparisonitis. Something that comes up all the time in conversations with my clients is they have no idea how to be themselves in their content marketing. I think part of this comes from feeling like you have no f*cking id
Something that comes up all the time in conversations with my clients is they have no idea how to be themselves in their content marketing. I think part of this comes from that awkwardness of not knowing how personal vs professional to be in their

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