Hi, I’m Saloni!
I know what it’s like to be running your business just enough to keep the lights on because it’s all you’ve got.
Constantly trying to squeeze a 40-hour work week into tiny scraps of time.
And always feeling like you’re dropping the ball in the constant game of keepy-uppy with all of the moving parts of your life.
What did you want to be when you grew up?
Me? I wanted to be a writer. When I discovered copywriting and someone paid me five whole pounds to write a 500 word article on a local restaurant, I felt like my wildest dreams had come true, people were paying me to write.
I’ve come a long way since then, and I’ve spent almost 20 years working with brands big and small. I’ve created international marketing campaigns, my work has won awards, and people say lovely things to me like ‘I knew that you wrote this, it has that dusting of you all over it!’
I’ve also spent a solid portion of that time juggling my health and managing my ADHD, all whilst trying to build my career. I’ve learnt to work with the flow of what my brain and body allows and I know how that can feel counterintuitive to running a business. After all, we’re told, repeatedly, that we must be consistent if we want to be successful.
But what if you can’t be consistent? You know, because you’re juggling a chronic health condition? Or you’re looking after tiny humans? Or you care for a loved one? What do you do then?
I propose that we say ‘fuck it’ to being consistent, and instead aim to be persistent. Continually and constantly committing to building your business in the scraps of time you have. It might not be perfect, but it’s yours.
It’s how I’ve built my business, maybe we can work together to build yours, too?
How I’m building a more inclusive business
Accessibility and inclusion are really important to me.
And I know most people say that, but for me, it’s like being invited to a party but you get there and there’s nothing for you to eat. Or you can’t even get in because you’ve only been given half the address.
As someone who has both food allergies and ADHD, I know there’s a whole spectrum of ✨feelings✨ when you find yourself at a party that wasn’t organised with you anywhere in mind. I also know that my experience isn’t universal or equivalent, but it’s taught me how important it is to design spaces with care, curiosity, and a willingness to listen.
Party metaphors aside, I want to create a space for everyone to come as they are and feel proud and safe to be themselves. I’m aware that the online small business space isn’t always the most diverse or welcoming and that’s not the kind of party I want to host or be a part of.
I know that visibility in marketing isn’t a neutral or equal playing field. And I understand that for those who are marginalised, whether by race, gender, disability, sexuality, class, or body size, putting yourself out there comes with real and valid barriers: algorithmic bias, safety concerns, the exhaustion of representation, or simply not seeing yourself reflected in the spaces you’re told to show up in. You’re navigating a world that wasn’t built with your safety or visibility in mind. But I’m here to help you build a business that honours all of that, without asking you to shrink, mask, or conform.
We can talk about what visibility means for you, what feels safe, what feels scary, and how to grow your business without being pushed into a version of success or productivity that was never designed for you within a capitalist society.
This is a space where you don’t have to explain or justify your existence. Just come as you are, and I’ll meet you there.
Here’s where I’ve got to:
I’ve worked with a DEI Consultant to ensure my services have inclusion, equity and diversity built in from the ground up, including: testing my website for accessibility, ensuring I consider different perspectives outside of my own lived experience, and the barriers those who are marginalised experience as they navigate the world.
I will always defer to what you tell me you need as your lived experience.
I’ve tested my website for accessibility
Using my academic background in Race, Gender, and Identity throughout History, I’ve combined what I’ve studied with my own experiences and the insights that my clients have trusted me with, to inform my approach to creating an inclusive business.
I know there’s always more to do.
Here’s what’s gonna happen in 2025:
Fix colour contrast issues following my recent rebrand
Add missing alt tags
Correct hierarchical issues within my copy
If there’s anything I haven’t covered here that would help you feel more comfortable or supported, feel free to pop me an email: saloni@salonichamberlain.com
I’m always open to feedback and committed to making this space as inclusive and welcoming as possible.
Storytime for scrappy biz owners
Snackable stories and strategy
Every Wednesday, I slide into inboxes to share a story from my personal life that segues into a snack-able marketing lesson or insight for when you only have scraps of time.
So, if you like your marketing with a side of storytelling, pop your details in the form below!
