Me? I wanted to be a writer. When I discovered copywriting, I felt like my wildest dreams had come true: people were paying me to writer. I’ve spent the last 15 years working with brands big and small. I’ve created international marketing campaigns, my work has won awards and people say lovely things to me like ‘I knew that you wrote this, it has that dusting of you all over it!’

I’ve also spent a solid portion of the last 15 years juggling my health and my work. I’ve learnt to work with the flow of what my body dictates and I know how that can feel counterintuitive to running a business. We’re told, repeatedly, that we must be consistent if we want to be successful.
But what if you can’t be consistent? Because you’re juggling a chronic health condition? Or you’re looking after tiny humans?
Or caring for a loved one? What do you do then? I propose that we say ‘fuck it’ to being consistent, and instead aim to be persistent. Continually and constantly commiting to building your business in the scraps of time you have whilst you’re little one naps, or your loved one has some respite care, or the pain is paused. It’s how I’ve built my business, maybe we can work together to build yours, too?