Coaching for when you’re low on spoons but dreaming of a business that supports your life
The Groundwork is small business coaching for neurodivergent and low-capacity business owners who are ready to stop spinning plates, clear the fog, and rebuild clarity and confidence, so your business feels steady, sustainable, and supportive of your health, family, and future.
You’re juggling it all: client work, chronic illness, parenting, neurodivergence, decision fatigue, and the endless pressure to stay visible and keep the wheels turning.
No wonder your brain feels like a swirl of second-guessing, comparison, and ‘am I even cut out for this?’ noise.
But the part most business advice skips over is: when you carry this alone, you get stuck in the same exhausting loops. Your ideas gather dust, your confidence takes a hit, and your income stays inconsistent because you can’t do everything when you’re running on scraps of time and energy.
Trying harder won’t fix it. You’re already doing your best. What you need is a safe space to breathe, untangle your thoughts, and feel supported by someone who gets what it’s really like to build a business around a real, messy life.
You’re not behind, you’re just at capacity
What The Groundwork helps you unlock
This isn’t hype, hustle, or another ‘woo, you’ve got this’ pep talk.
The Groundwork is coaching that meets you exactly where you are: messy brain, low spoons, busy life and all.
When we work together, you’ll:
Untangle the weight so you’re not holding everything on your own.
Rebuild confidence so decisions feel calmer, not like a second-guessing spiral.
Grow your capacity gently so you can show up for your business without burning out.
Make space for your ideas no more dusty plans gathering guilt.
Stay visible sustainably keeping income flowing even on your 40% days.
Because when your brain has a safe place to land, everything else feels lighter.
If you’re looking for a hype coach to bark orders, hold you to rigid goals, or shout “just try harder!” , I’m probably not for you.
But if you’re ready to:
Untangle what’s really going on beneath the overwhelm
Rebuild your confidence and capacity at your own pace
Show up for your business on your 40% days, not just your best days
Feel seen, supported, and held by someone who gets what life on hard mode really looks like
Then The Groundwork is for you.
I work best with small business owners who are neurodivergent, living with chronic illness, parenting, caring for others, or otherwise running on less-than-full capacity.
This is gentle, capacity-first coaching that meets you where you are, helps you see the wood for the trees, and builds momentum you can actually sustain, whether you’re on the sofa, the school run, or mid-flare-up.
If you’re nodding along, let’s put on the kettle and open the windows, I’d love to chat.
Is The Groundwork right for you?
Coaching with me is spacious, supportive, and built to bend around your real life because I know what it’s like when chronic illness, parenting, or life in general has other plans. The Groundwork is a six-session coaching series, long enough to untangle what’s really going on, build new habits, and rebuild your confidence and capacity in ways that actually stick.
How we’ll work together
Start with a free discovery call
We’ll chat about what’s feeling heavy, what you want to shift, and see if we’re the right fit. No big sales pitch, this is a vibe check for us both.
Sessions that flex with you
Each session is 60 minutes on Zoom (cameras on or off). They’re a mix of intuitive questions, mindset work, and gentle strategy, emotional, practical, or both.
A rhythm that works
Most people find a weekly rhythm keeps them moving forward without overwhelm. Six sessions give you enough consistency and support to create change without burning out.
Notes and gentle accountability
After each session, you’ll get a simple summary with notes, actions, and reflections, so you don’t lose your progress when life gets busy.
Practical, flexible payment
The Groundwork is £600 for six sessions. Payment plans are always available, we can chat it through on your discovery call.
Here’s what shifts when you’re supported
“I came in scattered, overwhelmed, and convinced I was a ‘bad’ business owner. Saloni didn’t just give me a plan, she helped me trust myself again.”
Alice, Marketing Strategist
"There’s no performative ‘boss energy’ here. Saloni makes space for the mess and the magic. I leave every session feeling lighter, clearer, and more grounded."
Saira, Interior Designer
"Saloni asks exactly the right questions, in a soft, steady way that makes everything click. I leave every session feeling calm and clear."
Elizabeth, Writing Coach
"Working with Saloni feels safe. There’s no pressure to pretend, I can take things at my pace. She really listens, and that’s rare. Now I finally feel like my business can work for me, as I am."
Jasmine, Trainer
"I’ve worked with other coaches, but Saloni is the first who really gets how much life I’m juggling. Her sessions are a breath of fresh air, no pressure, just support that works for my brain."
Ade, Copywriter
"My brain is loud, fast, and scattered, Saloni doesn’t just keep up, she helps me slow down and sort the chaos. Her coaching meets me exactly where I’m at, even when I’m 15 tabs deep in ideas. Life changing!!"
Leah, Life Coach
Everything I do, from how I show up to how I support you, is rooted in intention, care, and kindness.
This isn’t a business built on hustle, pressure, or pretending.
It’s built on inclusion, gentleness, and the messy, magical reality of being a human trying to grow something good.
Because you deserve support that sees all of you, not just the shiny bits. And you deserve to build a business that works when you do, and when you don’t.
Coaching that feels good, on purpose
You don’t need to figure it all out alone
If you’re craving clarity, gentle support, or just someone who really gets what it’s like to build a business around life on hard mode, The Groundwork is here for you.
This is your safe space to slow down, untangle the noise, and build a business that works on your 40% days, not just your best ones.
You’ve carried enough on your own, let’s lighten the load together.
FAQs
What if I don’t know exactly what I need support with?
That’s okay, you don’t need to come with a perfectly clear agenda. Most of my clients arrive feeling foggy, stuck, or overwhelmed. Our sessions are about untangling that together and finding the clarity underneath.
What if my energy or schedule changes?
Life happens, especially when you’re living with chronic illness, parenting, or caring for others. That’s why I keep things flexible. Sessions can be rescheduled if needed, and we’ll always work at a pace that feels doable for you.
I’ve tried coaching before and it didn’t stick, how is this different?
The Groundwork isn’t about quick fixes or rigid plans. It’s gentle, capacity-first coaching that meets you where you actually are, messy brain, low spoons, busy life and all. It’s about building confidence and capacity you can sustain, not pushing you harder.
How much time will this take?
Each session is 60 minutes, with space in between to let things settle. Most people choose a weekly rhythm, which works out at around two months. The aim isn’t to add more pressure to your plate, but to create space that lightens it.
What does it cost?
The Groundwork is £600 for six sessions. Payment plans are available if you’d prefer to spread the cost, just let me know on your discovery call.
What happens on the free discovery call?
It’s a no-pressure chat to see if we’re the right fit. We’ll talk about what’s feeling heavy for you right now and what you’d like to shift. You can ask me anything, and we’ll only go ahead if it feels good on both sides.
