how do you make a big four firm sound human AND save the world? work with me.

the challenge 

A Big Four Consultancy Firm have placed the climate crisis at the core of their business priorities over the next few years and have goals to not only match the Paris Agreement, but have set themselves impressive targets that go above and beyond. 

With almost half a million employees, to make real change, the company needed to get their employees from around the world onboard. Therefore, to inspire their employees to get involved, they wanted to do something totally new by creating a training program that would inspire, inform, and educate their employees. However, they were concerned that their typical corporate branding and tone of voice wasn’t going to achieve the inspirational intentions of the learning piece. 

what happened? 

Working in collaboration with We Are Tilt, my role was to use my empathetic style of writing and ability to inject personality into even the most robotic of brand voices. 

I created an emotive spoken word script that captured the urgency, unity and action needed to address the climate change crisis. This was split into four pieces to accompany the training programme. It set the tone and is the hand guiding the participants through what could’ve been another typically dry training piece. My spoken word piece/script was completed with a piece of custom music, a voice over artist and creative motion design. 

the result 

The team managing the project and We Are Tilt were blown away with the results. At the initial recording with the voice-over artist, we all got chills. It was amazing. Plus, the big four firm was delighted with the opportunity to show off a bit of their humanity and do something a bit different that was outside of their standard corporate box.

Initially, it was planned that the piece would be an internal piece of work, but they’ve fallen in love with it and are now planning multiple media campaigns around the spoken word piece globally. 

We immediately thought of Saloni for this project based on her years of poetic writing but also her empathetic style and tonality. Climate change is such a sensitive, yet vital topic and we felt that Saloni could deliver this brief exceptionally well. We weren’t looking for your usual script, we were looking for a poem that would inspire and engage its listeners to act.

Saloni was a joy to work with, her work was unique, powerful, and beautiful. It went above and beyond our expectations to create a piece that was more than we could have hoped for. Not only was the quality of her work exceptional, but she also was collaborative throughout the project, took feedback on board and delivered on time consistently. She worked with our agency team and corporate clients well. They were thoroughly impressed with the creativity of her work and her professionalism, even working varied hours to accommodate for global timezones.

I can say that I, nor the agency I work, for would hesitate in working with Saloni again. In fact, we’ve just briefed her on a new project! We wholeheartedly recommend her to anyone else in need of a talented storyteller, writer and/or poet. You won’t be disappointed.

Louise Whitfield – Senior Creative Strategist, Tilt