What is a content strategist anyway?
Running a business without a content strategy is like setting off on a road trip without a map.
It’s fun at first, you think, Oh, I’ll take the long way round, check out the sights!
Before long, you’ve got no fucking idea where you are, you’re pretty sure you’re stuck on the same roundabout, and you can’t remember the last time you ate something that wasn’t half-melty from the glovebox.
If only you had Google Maps, GPS or even an old fashioned A to Z.
Creating content as a small business owner can be a bit like going on a directionless road trip at first. You’re like ooh, this is fun. Until the algorithm changes, people keep giving you advice that you don’t think you asked for and there’s a whole side of the web of people telling you that they learnt digital marketing in a weekend and now they make money in their sleep.
It’s not fun anymore, and you’re begging for someone else to take the wheel.
Hey babe, I got you.
Do you need a content strategy?
The answer is yes. In case you want the tldr, the answer is yes and you should just scroll down to the bottom.
So often people confuse content marketing with social media marketing, but they’re different. Content marketing is a strategic approach to marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Unlike traditional advertising, which interrupts the audience's experience, content marketing aims to provide value to the audience by offering useful information, entertainment, or inspiration natively. By delivering content that resonates with their interests and needs in the places that their audiences are looking, businesses can build trust, establish authority, and ultimately drive profitable customer action. Whether through blog posts, social media updates, videos, podcasts, or email newsletters, content marketing allows businesses to connect with their audience on a deeper level and nurture long-term relationships that lead to sustainable growth.
But if you’re lost without a map to guide your content creation and distribution efforts, you may find yourself posting haphazardly on social media, publishing blog posts with no clear purpose, and struggling to engage your audience effectively in email.
But with the right strategy in place, you can transform your content marketing efforts from chaotic to cohesive—and that's where I come in. (Hi!)
How can a content strategist help your business to thrive?
A content strategist will work closely with you to develop a customised content strategy that aligns with your business goals and resonates with your target audience. From conducting in-depth market research to identifying key opportunities for growth, they’ll help you to identify the most effective channels and tactics for reaching your target audience and achieving your objectives.
Whether you're looking to increase brand awareness, generate leads, or drive conversions, a content strategist will develop a comprehensive content strategy that delivers results.
The benefits of outsourcing to a professional
Every single time I’ve outsourced in my business, from designing my new website to new headshots and working on my inclusion and accessibility, there has not been a single time where the investment hasn’t been immediately worth it.
And outsourcing your content strategy to a professional is no different.
By working with a seasoned strategist, you gain access to specialised expertise and industry insights that can help you achieve your goals more efficiently and effectively. Additionally, outsourcing allows you to free up valuable time and resources that can be reinvested into other areas of your business.
From content creation and distribution to performance tracking and optimisation, a content strategist can handle all aspects of your content marketing efforts, allowing you to focus on what you do best: running your business.
Tips for choosing a content strategist
When choosing a content strategist for your business, it's essential to find someone who understands your business and your audience, shares your values, and has a track record of success. Here are a few tips to help you find the right fit:
Do your research: Take the time to research potential content strategists and review their portfolios and client testimonials.
Ask for recommendations: Reach out to colleagues, peers, and industry associations for recommendations and referrals.
Define your goals: Clearly define your goals and objectives for your content marketing efforts, and look for a strategist who can help you achieve them.
Evaluate communication skills: Communication is key in any successful partnership, so make sure to choose a strategist who communicates effectively and listens to your needs.
Consider experience and expertise: Look for a content strategist with a proven track record of success and a deep understanding of content marketing best practices.
Ready to transform your business with a content strategist?
Are you ready to take your business to the next level with a strategic approach to content marketing?
Hi, I'm Saloni! I'm a Content Strategist and Copywriter with over 15 years of experience in crafting compelling narratives and driving impactful change.
From spearheading a total website revamp for a national charity, resulting in increased engagement and an additional £250k in funding, to crafting a moving spoken word piece for a Big Four, I have a proven track record of delivering results-driven content strategies that resonate deeply with audiences.
With extensive experience in the health and wellbeing industry, I bring a unique blend of empathy and strategic insight to every project. Whether it's supporting a social enterprise in reaching their audience or collaborating on inspiring environmental initiatives like WalkToCOP26, I'm committed to harnessing the power of storytelling to drive positive change.
As a certified Life Coach, not only do I bring a wealth of expertise in content strategy and copywriting but also a keen understanding of human behaviour and motivation. I have a 'direct but gentle' approach to ensure clear communication and empower my clients to achieve their goals with authenticity and impact.
I'm really passionate about supporting small businesses in finding their unique voice in their content marketing and connecting with their target audience.
Whether you’d like a bit of one on one time with me to take your content strategy to the next level or for me to totally take it off your hands and create a done-for-you content strategy, book your free 30 minute discovery call and let’s chat!
